How the UK property market can benefit from social media?


In a rapidly developing technological world, businesses are adapting and utilizing to the curve balls that the new digital age is throwing at them and estate agency is no different. Gone are the days of customers flicking through the property section and popping into the local agent. To stay ahead of competition and as a front runner of the industry, social media has become an imperative part of an estate agency’s infrastructure.


Zoopla have recently announced that abbotFox has ascended to number 6 on the UK’s most influential estate agents on social media, which is an all-time high for the company. We understand that the Norwich property business is a merciless market and we feel that with our esteemed social media background it makes us stand out from the crowd and intensifies our brand awareness. A quote taken from an industry expert revealed that “social media can help forge the connections that make real estate go ’round” and we exploit the use of social media to generate local acquaintances, to enhance us as a company.


abbotFox appreciate that a vast majority of house hunters on a property search will be more often than not engaging in social media on either a personal or corporate level. Facebook has a reported 1.393 billion monthly users users and Twitter has 288 million, alluding to the sheer mass of activity on social media. We comprehend the media benefits of having a large online presence, in terms of amassing new business as a powerful marketing tool but also for communication. Understanding that appearing in additional media channels, will create further business openings, sounds simple, but is important for a company to realise. Social media can “increase customer experience, attract both buyers and vendors, build brand awareness and promote in house service and marketing events.”   


Interacting with the local community is another wonderful attribute that social media can offer an estate agency. Forging bonds and networking with other local businesses and persona allows a company to build and creates useful avenues which may not have otherwise been available. It also offers the opportunity to be able to receive and deliver effective feedback to any reviews or queries that may arise about the company, therefore building customer service levels and increasing loyalty.


Please check out our social media channels, Facebook, Twitter, Google + and Pinterest. If you are looking to buy or rent in the Norfolk and North Suffolk area please come in and see us at 2a Upper King Street, Norwich, Norfolk, NR3 1AH or call us on 01603 660000.


Josh Cousens – abbotFox


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